ICICI Prudential Life Insurance Ad

“Life Insurance” since long time in India was treated as a product/ service purely & directly related to death of an individual. Previous TV Commercials of LIC use to display a death body in the background and family soaked in grief, then a message saying “Life Insurance is Necessary”

Now everything has changed. Since last 3 to 4 years this approach has diminished.

Just take a look at this “ICICI Prudential Life Insurance” ad. This is a wonderful ad where a wife convinces her husband that how insurance is essential for their family.

The message in this ad: Life Insurance guarantees your kid’s education, retirement solution & Tension-Free Future, Thus reducing Tension. And without tension people live longer. So for a longer life take a “Life Insurance Plan”

The most amazing thing nowadays is Life Insurance is not just Life Insurance. Like ICICI Prulife many Insurance companies club Life Insurance with other plans such as Education, Wealth, Health and Retirement Plans.

ICICI PRUDENTIAL Life Insurance
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